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E-Electioneering: Use of New Media in the 2007 Australian Federal Election research report

Claims that it was the “YouTube election” have been shown to be greatly exaggerated, but the November 2007 Australian Federal election was one of the first in the world to feature new Web 2.0 media and showed a landmark shift in the public sphere of political debate. Dr Jim Macnamara, in his role as Professor of Public Communication and Director of the Australian Centre for Public Communication at the University of Technology Sydney headed a research study of use of various new media by politicians, political parties and political interest groups in this election and authored a 70-page report that is available free of charge.


 (Click to download a PDF copy of the report) 

Jim Macnamara presented a refereed paper to the 2008 Australian New Zealand Communication Association (ANZCA) conference, Wellington, New Zealand reporting and analysing findings of his research into use of new media in the 2007 Australian Federal election and discussing where next for e-government and e-democracy.


 (Click to download a PDF copy of the paper) 

 

 
 
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E-Electioneering: Use of New Media in the 2007 Australian Federal Election research study released.
 
 
• Jim Macnamara presents refereed paper at the Australian and New Zealand Communication Association (ANZCA) 2008 conference, Wellington New Zealand