ImageJim Macnamara is an internationally recognised authority on media and communication and a widely published researcher and writer. He is Professor of Public Communication at the University of Technology Sydney and Director of the Australian Centre for Public Communication as well as a consultant to Media Monitors, a leading media monitoring and analysis company.

He started his career as a journalist, before working in public communication and media advisor roles with government agencies and a number of leading companies including the Australian Army and Department of Defence, the National Farmers Federation in Canberra and public relations consultancy, Hill & Knowlton in Sydney where he became Deputy Manager.

In 1985, he jointly founded a leading media and communication consultancy, MACRO Communication and headed the firm for 13 years, establishing offices and working in Sydney, Singapore and Jakarta, Indonesia with clients including Microsoft, Compaq, Dell, Vodafone and Singapore Airlines.

In 1995, he founded the Asia Pacific office of CARMA International, part of the world’s leading media analysis firm, and MASS Communication Group, an independent communication research and consulting firm, before selling the companies to Media Monitors in 2006.

Jim served as National President of the Public Relations Institute of Australia from 1999 to 2001 and as a Councillor of the International Public Relations Association and is a Fellow of the PRIA and the Australian Marketing Institute (FAMI) as well as a Certified Practising Marketer (CPM) and also is a Founding Fellow of the Association for Measurement and Evaluation of Communication in the UK (AMEC).

He was named 'Communicator of the Year' by PRWeek Asia in 2002.

Professor Macnamara holds a Bachelor of Arts majoring in journalism, media studies and literary studies and a Master of Arts by research in media studies from Deakin University, Geelong; a post-graduate Certificate in Writing from the University of Technology Sydney; and gained his Doctor of Philosophy (PhD) in media research from the University of Western Sydney.

He is the author of 11 books on media and communication and numerous papers and articles published in professional and academic journals and industry publications including the Journal of Communication Management in the UK, Asia Pacific Public Relations Journal and International Public Relations Review.

As well as his extensive media and academic writing, he has also published a number of short stories and poems in literary magazines including Idiom 23 produced by Central Queensland University; Pendulum published by Chisholm Institute of TAFE and frAme4, an online literary magazine of Nottingham Trent University in the UK, and he has won a number of awards and commendations including commended and highly commended in the 2000, 2001, 2002 and 2003 Bauhinia Literary Awards, 2nd prize in the Open Poetry Competition of the 2002 Bauhinia Literary Awards, and 3rd prize in the RUSH CAE short story competition in 2004.

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E-Electioneering: Use of New Media in the 2007 Australian Federal Election research study released.
• Jim Macnamara presents refereed paper at the Australian and New Zealand Communication Association (ANZCA) 2008 conference, Wellington New Zealand